Project Midosuji

Combining own ideas and signature style in independent boutiques

From 2019 onwards, I decided to increasingly concentrate on independent boutiques in large cities because most shopping centres impose a lot of restrictions. I received clear guidelines from the shopping centre about their own signature style, setting out which dimensions and materials to use. I often tried to strike a balance between what was allowed and what was off-limits. Where possible, I tried to incorporate as many of my own ideas and elements of the shopping centre’s signature style into my design, taking the restrictions into account. Once the design was completed, I tried to convince the client (the shopping centre) to execute the design as I had intended